Marketing & Growth

Marketing & Growth

Marketing Mindfully: Ethical Social Media Strategies for Therapists

Learn how to market your therapy practice on social media ethically — protecting client confidentiality, maintaining professional boundaries, and avoiding common pitfalls.

Marketing & Growth

Your Complete Guide to Responding to & Managing Google Reviews in Healthcare

Responding to people as a practitioner is not quite the same as responding as a retail store manager, and careful steps must be taken to ensure patient privacy.

Marketing & Growth

Improve Profitability in Your Psychology Private Practice

Growing a profitable psychology practice isn’t about becoming someone you’re not. It’s about communicating your value consistently and authentically, so the right patients can find you.

Marketing & Growth

More than Reminders: Modern Patient Engagement Tools

Through automated patient outreach, clinics maintain consistent communication while preserving the personal connection patients value.

Marketing & Growth

The Digital Front Door: Engaging Patients Online Before Their First Visit

As consumer expectations in healthcare continue to evolve, clinics that modernize their systems stay ahead of patient needs and stand out for their responsiveness and reliability.

Marketing & Growth

Branding Beyond the Logo: Building a Clinic Reputation That Attracts Patients

A strong healthcare brand reputation starts in the small moments that show patients they can rely on you.

Marketing & Growth

Chiropractic Marketing Strategies to Grow Your Business: 2025 Chiropractic Marketing Trends

Find all the main elements of chiropractor marketing, including online and offline strategies. They perfectly complement Zanda’s suite of software tools.

Marketing & Growth

How to Successfully Market Your Podiatry Practice

Marketing your podiatry practice will help you grow your business. Learn how with these 4 practical tips.

Marketing & Growth

4 Common Marketing Myths in Allied Health

Marketing doesn’t always deliver same-day results, but when you lead with value and connection, your reputation will do the heavy lifting.

Marketing & Growth

Beginner’s Guide to SMS Marketing for Your Clinic

Looking to write an exceptional referral introduction letter? Look no further! With our downloadable introduction letter template, you’ll have a perfect starting point to craft your personalised letter that caters to your unique requirements. Customise, send out, and watch as new patient referrals start pouring in. Get ready to sit back, relax, and smile!

Marketing & Growth

How to Market Yourself in Allied Health

When you describe yourself in broad terms “I’m a therapist,” “I’m a chiropractor,” “I’m a dietitian,” you become interchangeable with everyone else in your profession.In every practice, there’s room for improvement and, with these eight tips, you can work out how to schedule patients effectively to improve the efficiency of your practice.

Marketing & Growth

How (and Why) to Start a Private Practice Blog

We’re covering everything from why you need a private practice blog, to practical tips on how to get started with your blog and what to include in each post.

Marketing & Growth

How to Be a Go-To Media Source in Allied Health

Want to get articles written about your therapy practice? Learn how to become a sought-after expert for news, and build your credibility and visibility with earned media.

Marketing & Growth

Healthcare Social Media Strategy: Posting Tips & Schedule Template

Enhance your social media presence with this step-by-step guide for a streamlined, effective healthcare social media strategy posting schedule.

Marketing & Growth

How to Grow Your Health Practice with Free Information Sessions

Attract new healthcare clients with free information sessions! Learn how low-pressure, high-value workshops can build trust, generate leads, and boost your practice growth.

Marketing & Growth

Healthcare Marketing – The Ultimate Guide

Actionable tips to attract new clients, fill your schedule and grow your practice. Healthcare marketing is easier than you'd think.

Marketing & Growth

Private Practice Management: How to Get More Clients

Growing your practice can be tricky, but these tips have stood the test of time. Learn how to get more clients in private practice now!

Marketing & Growth

Cliche Speech Pathology Marketing Ideas to Avoid

These top 5 tips will help your speech pathology practice avoid cliche marketing mistakes.

Marketing & Growth

How to Build, Grow and Promote an Online Therapy Practice

Find the most essential steps to help you start, grow and promote your online therapy practice - everything you need in one software!

Marketing & Growth

How to Create Healthcare Courses that Sell

Wondering how to make more money as a therapist? Get expert insights on overcoming challenges and building a thriving online learning community. Includes a webinar!

Marketing & Growth

How Do You Know When it’s Time to Recruit?

Working out the exact right time to recruit a new team member is complicated. Here are the top considerations to review before hiring at your practice.

Marketing & Growth

The Benefits of Utilising Email Marketing For Your Practice

When it comes to marketing your healthcare practice, email marketing can make a positive impact. Learn about the benefits of utilising it.

Marketing & Growth

How to Write a Great Referral Feedback Letter

Referral feedback letters are more important than you might think! See an example and our formula for writing great referral feedback letters.

Marketing & Growth

How to Write a Great Referral Introduction Letter

Looking to write an exceptional referral introduction letter? Look no further! With our downloadable introduction letter template, you’ll have a perfect starting point to craft your personalised letter that caters to your unique requirements. Customise, send out, and watch as new patient referrals start pouring in. Get ready to sit back, relax, and smile!

Marketing & Growth

10 Types of Positive SMS Messages You Can Send to Clients Today + 40 Free Templates

We're sharing 10 types of positive SMS messages you can send to your clients today (+ 40 templates).

Marketing & Growth

Finding Your Niche in Allied Health

Looking for a targeted approach to growing your practice? Explore the benefits of choosing a mental health niche and learn how to identify your ideal clients.

Marketing & Growth

Marketing 101 for Therapists in Private Practice

Grow your therapy private practice! Learn how to build your brand, increase your practice's visibility, and attract new clients with effective marketing.

Marketing & Growth

AI Prompts for SMS Message Templates

Use AI to create effective SMS message templates for your health practice. Improve patient engagement, reduce no-shows, and streamline your workflow.

Marketing & Growth

Financial Strategy & Money Mindset in Private Practice

Discover essential financial strategies and key metrics for optimizing your practice's financial health. Zanda provides the tools to get you started.

Marketing & Growth

How to Start an Acupuncture Clinic

Discover essential steps and strategies for starting your acupuncture business successfully. Learn how to navigate the journey with confidence on the Zanda blog.

Marketing & Growth

How to Name Your Private Practice

Private Practice Names | Explore strategies and tips for choosing a therapy practice name that reflects your values and services.

Marketing & Growth

Acupuncture Marketing Tips

Stand out in healthcare and boost your business! Learn cost-effective ways to market your acupuncture practice on the Zanda blog.

Marketing & Growth

7 1/2 Social Media Mistakes to Avoid in Healthcare

Don’t let these social media missteps hold your healthcare practice back. Read about 7 (and a half!) mistakes to avoid and what to do instead.

Marketing & Growth

9 Free & Low-Cost Ways to Market Your Telehealth Services

Market your Telehealth services with our 9 practical, budget-friendly tips. Improve the visibility of your Telehealth offerings and grow your client base!

Marketing & Growth

Google Search Console for Allied Health Practices | 5-Minute Guide

Google Search Console is the key to unlocking your website’s potential, you can’t afford to ignore it if you want your website to gain traction.

Marketing & Growth

Improve Online Visibility and Attract Clients with Local SEO

Want to attract more clients in your area? Follow these essential local SEO tips to improve your website's visibility and boost the online presence of your health practice.

Marketing & Growth

How to Build Referral Relationships in Private Practice

Building referral relationships with healthcare providers will help you grow your practice. Follow these practices and use Zanda's tools for the best results.

Marketing & Growth

How to Write a Great Job Post for Your Health Practice [+ FREE Job Post Checklist]

This guide (+ downloadable checklist!) will help you write effective job posts and attract the right candidates for your health practice.

Marketing & Growth

Is it Time to Raise Your Rates? [+ A Step-by-Step Guide on How to Do it Right]

Look at the dos and don'ts of raising rates to equip yourself with the knowledge to take this step professionally and successfully!

Marketing & Growth

Rethinking Recruiting for Practitioners

Еxpert strategies for recruiting the right people to join your practice, plus a guide to identifying, hiring and onboarding new practitioners.

Marketing & Growth

Top 3 Tips for Marketing Your Health Practice (+ Webinar!)

Learn the ins and outs of our top 3 marketing tips for health practices (PLUS a webinar!), and get the tools to start growing your practice right away.

Marketing & Growth

How to Increase Rates in Private Practice (+ Rate Change Letter Templates!)

We’re sharing how to increase rates in private practice, including how to inform your clients PLUS two rate change letter templates!

Marketing & Growth

How to Select the Best Colours for Healthcare Marketing

Selecting the best colours for marketing is an important step in setting up your health practice. We’re sharing our top tips, along with three practices to inspire you!

Marketing & Growth

8 Word-of-Mouth Marketing Strategies Healthcare Practices Can’t Ignore

Word-of-mouth marketing in healthcare is no longer only about in-person recommendations. Our 8 strategies will help you to get people talking wherever they are.

Marketing & Growth

Therapy Branding for Your Private Practice

Our comprehensive guide includes essential steps for creating a successful therapy brand identity.

Marketing & Growth

Physician Referral Marketing – A Strategic Approach

Our approach to physician referral marketing, along with 5 mistakes to avoid, will set you up for fruitful long-term relationships with referrers.

Marketing & Growth

10 Unique Ways to Attract Top Talent: Find the Best Practitioners to Work for You

It can be difficult to source the best practitioners to suit the needs of your business. We’re sharing unique ways to up your recruitment game and attract top talent.

Marketing & Growth

Use Reports to Find Golden Opportunities: With 7 Reports to Improve Your Practice

Your records hold the key to improved management of your practice! We’re sharing ideas for reports that will focus your communications efforts and help fill your calendar.

Marketing & Growth

8 Google My Business Tips to Put Your Practice on the Map (+ a Bonus Checklist!)

Your GMB listing is essential for your online presence and local SEO. Here are the healthcare-specific changes you can make to be in Google’s good books.

Marketing & Growth

How to Write an Effective Ad for Your Physical Therapy Practice

Writing an effective ad can be the difference between bringing in new patients and not. Learn how to write an engaging ad.

Marketing & Growth

Creating a Business Plan For Your Psychology Private Practice

Creating a business plan is essential when opening a psychology private practice. Learn more about how to write one and try one of our templates.

Marketing & Growth

5 Quick Ways to Attract New Chiropractic Patients

Attracting new chiropractic patients is challenging. Learn how your practice can make a few (free) changes to get new patients through the door.

Marketing & Growth

The Benefits of Having a Physical Therapy Newsletter

Does your practice have regular physical therapy newsletter? Learn about these 5 compelling benefits of having one.

Marketing & Growth

The Complete Guide to Physical Therapy Marketing

This guide details step-by-step how to win more physical therapy clients through marketing, promotions and advertising.

Marketing & Growth

How to Increase Referrals from Your Website?

It is important to use all your assets as a medical practitioner... Learn how to increase referrals from your improved website now!

Marketing & Growth

5 Ways Your Practice Can Look More Professional

Looking to write an exceptional referral introduction letter? Look no further! With our downloadable introduction letter template, you’ll have a perfect starting point to craft your personalised letter that caters to your unique requirements. Customise, send out, and watch as new patient referrals start pouring in. Get ready to sit back, relax, and smile!

Marketing & Growth

Best Practices for Health Practice Websites

Most clients research treatment options online first so great websites are essential for any health practice. Use our checklist to see how your website measures up...

Marketing & Growth

Ideal Client Profile Blueprint

Looking to write an exceptional referral introduction letter? Look no further! With our downloadable introduction letter template, you’ll have a perfect starting point to craft your personalised letter that caters to your unique requirements. Customise, send out, and watch as new patient referrals start pouring in. Get ready to sit back, relax, and smile!

Marketing & Growth

7 Free Ways to Increase Perceived Value at Your Clinic

Looking to write an exceptional referral introduction letter? Look no further! With our downloadable introduction letter template, you’ll have a perfect starting point to craft your personalised letter that caters to your unique requirements. Customise, send out, and watch as new patient referrals start pouring in. Get ready to sit back, relax, and smile!

Marketing & Growth

How to Create a GoogleBusiness Profile Listing for Your Practice

Want you practice to show up in local search? Here's how to create and optimize a Google Business Profile listing for your clinic.