
Zanda Integrates With Google Analytics
Connect with free tools to understand the customer journey and improve your marketing.

Gain data-driven insights to support practice growth
It’s easy to connect Google Analytics 4 (GA4) to your Zanda account.
Track client portal usage
See which areas of your portal clients use the most, whether it’s for bookings, viewing forms, or paying invoices.
Understand how clients discover your practice
No matter how clients find you online–through search, ads, or online listings–you’ll know where to focus your marketing efforts.
Find out where you’re losing clients
Identify where clients drop off in the booking process, so you can make improvements that support new client acquisition.
Track Key Events in GA4, from page views to bookings
See how clients move from page views to confirmed bookings by tracking key GA4 events at every stage of their journey.
What is Google Analytics
Google Analytics is a free tool that helps you understand how people interact with your website or client portal. It collects anonymous data about visitor activity–such as which pages are viewed, how long people stay, and where they came from.

Don’t just take our word for it.
Zanda integrates seamlessly with…

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