Free eBook: 21 Marketing Hacks

Marketing for Health Practices

Most practice owners don’t know what kinds of marketing or advertising they should try, and it often becomes a big, scary area that gets avoided. This guide changes that with 21 practical hacks from real health practice owners who have tried and tested what works.

✓ How to reach hundreds of potential clients through free media, presentations & local events
✓ Leverage your existing client database with bulk SMS campaigns
✓ Low-cost tactics like O.P.W.’s, posters & micro-advertising that actually fill your calendar
✓ Digital strategies: Google Ads, Facebook targeting, SEO basics & online bookings
✓ How to stand out, build referral networks & become a go-to media source

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Zanda is practice management software with AI inside. More time for clients. More time for you.

Billing & Payments

Invoicing & Receipts
Branded invoices and receipts with flexible line items, custom text, and multiple payment methods.
Stripe Payments
Accept card payments in-account and through the client portal via Stripe, ensuring card details are stored securely.
Session Packs
Create and manage session pack templates to track prepaid sessions, hours, or amounts.
Statements & Superbills
Combine multiple invoices into a single statement or superbill for clients or insurers.
Xero Integration
Export invoices and payments to Xero for seamless bookkeeping.
Medicare / DVA / NDIS Claiming
Built-in support for Australian claiming workflows including Medicare, DVA, and NDIS billing.
US Insurance Billing
Supports US clearinghouse integration and insurance billing workflows for American practices.

Client Portal

Online Self-Scheduling
Clients can book, reschedule, or cancel their own appointments 24/7 right through the client portal with no phone call needed.
Portal Payments
Clients can pay for appointments online at the time of booking or later through the portal.
Portal Forms
Clients can access, complete, and submit intake forms directly from their portal.
Client Documents & File Sharing
Share files with clients and let them securely upload documents back to your practice, accessible from both the app and the client portal.
Self-Serve Waitlist
Let clients add themselves to your waitlist directly from the portal, reducing admin burden and ensuring your schedule remains full.
Client Portal Branding
Customize your portal with your logo, color scheme, and banners to create a seamless branded experience for clients.
Google Analytics Integration
Connect Google Analytics to your client portal to track booking sources and client behavior.

Clinical

BizzyAI: Scribe
Transcribe live sessions and create clinical notes in your style to save about an hour of admin time per day.
BizzyAI: Refine
Refine and polish clinical notes, letters, emails, and admin notes with AI assistance.
Custom Note Templates
Create clinical note templates with text fields, checkboxes, multiple choice, body charts, and diagrams to match the way your practice documents care.
Body Chart Annotation
Draw and annotate on body charts directly within clinical notes.
Online Intake Forms
Send custom intake, consent, and assessment forms by SMS or email, with responses automatically saved to the client record.
Scored Forms & Progress Reports
Score assessment forms and track client outcomes visually over time.
Telehealth
HIPAA-compliant video consultations powered by Zoom, with in-app links, group sessions, and telehealth-type locations.

Communication

Automated SMS & Email Reminders
Send up to 3 automated SMS and email reminders per appointment with fully adjustable timing.
2-Way SMS Chat
Send and receive real-time SMS conversations with clients directly inside Zanda, with messages synced to appointment and client records.
Bulk Messaging
Send bulk SMS and emails to targeted lists of clients.
Automation & Workflows
Automate invoicing, appointment follow-ups, new client onboarding, recalls, and more.
Communication Templates
Reusable email, SMS, and letter templates with merge fields for personalized outreach.
Practice Hive Team Chat
Keep your team connected with secure group chat, dedicated channels, file sharing, and real-time notifications.
Targeted Automation Filters
Filter automations by client classification, status, practitioner, service, location, and more for precise targeting.

Practice Management

Reporting & Dashboard
Client, financial, and practice reports with a real-time dashboard, Excel export, and date/practitioner filters.
User Permission Settings
Granular access controls across calendar, billing, clinical, and admin areas.
Practice Operations Manual
100+ editable policies and procedures built for allied health so you can create your own practice manual inside Zanda.
BizzyAI: Insights
Get instant insights about your clients or practice. Generate summary reports, referral letters, and emails using client history.
Mobile Friendly
Full access on any mobile phone or tablet via browser without downloading an app.
2FA & ISO 27001 Security
Two-factor authentication, ISO 27001 certification, HIPAA, GDPR, and Privacy Act compliance, with audit log access.
Integrations
Connect Zanda to the tools you already use, including Xero, Stripe, Mailchimp, Google Calendar, Medicare, and Physitrack.

Scheduling

Easy Client Appointments
Create and manage client appointments for each client session.
Recurring Appointments
Set recurring appointments in just a few clicks and easily update a single session, future appointments, or the entire series as schedules change.
Group Appointments
Create and manage group appointments with multiple participants, invoicing, and individual reminders.
Drag-and-Drop Calendar
Quickly move appointments and adjust session times directly from the calendar with simple drag-and-drop scheduling.
Waitlist Management
Store waitlist preferences and send available times to clients via SMS to fill cancellations automatically.
Appointment Conflict Alerts
A notification alert signals conflicts between new and existing appointments when scheduling.
Calendar Sync
Sync your Zanda calendar with Google, Outlook, and Apple Calendar.

See what practitioners are saying about Zanda

I love Zanda! It's so convenient and easy for my clients! They get reminders and making notes is so easy with so many templates to choose from.

Lisa Clarke Love Your Health

It was surprisingly easy and surprisingly quite seamless… especially because the way that I do work is probably more of a niche within the chiropractic field.

Chiropractor Kathryn Theodosis, Owner
Chiropractor

I use Zanda for my private practice as a therapist with diary management, record keeping, telehealth calls, and invoicing, and have been doing so for a couple of years. It is a straightforward system to use for invoicing, and this helps me keep on top of the financial aspects of my work.

Lydia Pell

Zanda actually listens to its customers. New features keep arriving.

Edyta Kubieniec, Project / Implementation Lead (oversees clinic software across allied health disciplines)
James Cook University (JCU) — student-led clinics

I went from working 3–4 days a week in the clinic and running my business on the side, to running my business full-time. I don't think I could have scaled without Zanda and my business coach.

Nateenee Langsanam, Founder & Oral Health Therapist
Dental on Wheels

The SOAP notes setup is excellent, and the fact that these can be delivered online without any hassle makes it more convenient for myself and my clients. I also appreciate the space for files to be stored for each client. When I was looking around for booking systems, this one definitely stood out. Overall, Glad I went with it, and would recommend it.

Holly R.

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